Instructors

Rajeev Arora

Rajeev has over twelve years of sales, marketing and product development experience in the software and Internet industries. Most recently, Rajeev was Senior Vice President of Products and Strategic Marketing at Opnix, Inc. – an Internet Infrastructure software firm based in Tempe, AZ. Prior to Opnix, Rajeev served as Vice President of Product Marketing at Viasoft (now ASG Software), where he was responsible for launching the company’s PC software business unit from a concept to sales of over $75M within 18 months. Previously, Rajeev served as Business Unit Manager at Software Emancipation Technology, and as Product Manager and Northeast Sales Manager at SCO.

Rajeev is the President and was part of the founding team for TiE-Arizona – the Arizona chapter of The Indus Entrepreneurs. In the past, Rajeev has served on the Board of Arizona Software Association.

David Daniels

David has over twenty years of marketing, product development and sales experience in the software and IT industries. He is a recognized leader in establishing and building cross-functional teams that are focused on a common goal - bringing products to market that customers want to buy. Prior to starting Incendo Marketing, David was Vice President of Product Marketing for enterprise software firm Level 8 Systems. Prior to Level 8, David was the acting Vice President of Marketing for iOasis, a business accelerator where he developed the go-to-market strategy for this business unit of Viasoft. In addition to iOasis, David drove the requirements and subsequent launch of more than a dozen products within the OnMark business unit of Viasoft. Additionally, David has extensive international product management experience through his stint at German information technology company Softlab (a BMW company).

David knows the big picture of bringing a software product to market. Besides his product management and marketing expertise, he's been on the development side of the process. With his time at Kaseworks, David delivered five new software products to market. All told David has been responsible for bringing over 20 software products to market from concept to launch.