From concept to launch in 6 months and from launch to $75M in sales
in the next 18 months, OnMark was a case study in successful product
marketing.
Comprising 11 products, OnMark was launched as a completely new
brand within an established software company. The OnMark team achieved
a number of successful milestones:
Established a formal Cross Functional Team
(CFT) approach to get buy-in and ownership from every department
Established a “train is leaving the
station” philosophy to launch products on time and under
budget
Won numerous industry awards including
the coveted Crossroads A-List, Windows "Winlist", PC
World "Best Buy" and Arizona Software Association Product
of the Year
In "Moving Products from Concept to Launch"
you will learn how to apply the success secrects of the OnMark story
to your organization.
