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Moving Products From Concept to Launch

Is your company delivering the right products to the right customers at the right time? If not, plan to attend our seminar and training workshop Moving Products from Concept to Launch.

Successful product managers know 3 important secrets that keep them on top of their game.

  • They know how to separate the opinion of what they think customers want from what customers are really willing to pay for.
  • They finesse a product through its evolution on time and on budget by breaking down development/marketing/sales barriers.
  • They understand that every product has a lifecycle and know how to recognize when it's time to accelerate and when it’s time to call it quits.

Incendo Marketing and ROI Strategies have teamed up to deliver a training program tailored to the needs of product managers in B2B technology companies. The partnership teams David Daniels and Rajeev Arora, proven experts in delivering products to market that customers want to buy.

Going beyond the typical “30,000 foot” product management theory, Arora and Daniels get to the root of your challenges, helping you to identify not only what your product needs to do to be a success but how to make it happen.

 

Customers buy Solutions not Features

Why do we buy power drills? Because we need holes! Successful technology companies often limit their achievements by failing to recognize this simple principle. How often do we learn of companies with incredible products searching for a solution? Learn how to avoid this trap.

 
What You Will Learn
  • How to quickly understand your market from a customer’s point of view
  • Understand the collaborative process needed to bring a successful product to market on time and on budget
  • How to accurately forecast revenue and the benefits of buy vs. build vs. partner
  • How to define the “whole product” and develop a plan to make it a reality
  • Understand the market value chain, where you fit and with whom you need to partner with to succeed